Welcome to Pure Capital

In 2010, five professional asset managers joined forces and founded Pure Capital.

Pure Capital offers three types of services:

• Wealth Management — The assessment and management of personal wealth and related advisory services
• Asset Management — We offer a range of investment funds
• Management Company Services — We set up investment funds and provide fund administration services for our clients. 

As a privately held company owned exclusively by its founders, Pure Capital is not subject to the influence of any investment counterparty. Our company’s structure and independence mean that our investment strategies, advice and decisions are unconstrained. At Pure Capital we promote a culture of entrepreneurship which naturally motivates all of our asset managers and other employees to give their very best in the search for investment excellence.

We have eliminated all remuneration arrangements that could potentially lead us to neglect the best interests of our clients. With a resolutely open architecture approach, Pure Capital provides access to the best counterparties, services and products available, while carefully monitoring fees and other expenses.

Pure Capital provides sound advice and transparent management. The fee structure of all three of our business lines is clear and unique. Professional ethics and good governance are at the core of everything we do.

Welcome to Pure Capital, where we owe our success and the long-term relationships we have developed with our clients, partners, employees and counterparties to our professionalism, independence, transparency and performance.