Investment culture

Pure Capital carefully monitors the fees and other expenses of its investment products and counterparties (e.g. depositary banks, product issuers and insurance companies).

The independence of our multi-asset class and multi-depositary approach and our disciplined counterparty selection process give us a real advantage when it comes to maximising returns and controlling risks. 

Our determination to offer the best selection of counterparties at negotiated preferential rates, and the high-quality relationships we maintain with these counterparties play a big part in reducing execution costs and increasing returns for our clients.

Since our asset managers are not hindered by any sales, management or financial objective, they can employ an autonomous, effective and rapid decision-making process that focuses on the best interests of our clients.